From behind the curtains

building worlds and clearing passageways

I have been deep within the labyrinth of my imaginary Apothecary¹. I’ve spent a lot of time feeling into the possibilities that live within it. And of course, the possibilities that live within me. I have been dreaming of building a world that I can share with you. One that lives just beyond our immediate gaze. One that gets to be found…like a treasure. I want to create a world with enchanted libraries that hold a key you didn’t even know you needed. A world where magical mid-night markets bloom on the street corner. A world where we are allowed to step into a myth so that we can unravel ourselves from the illusions.

This is the work I long to do.
And.
This is the work I do.
Already.

I want you to know that what I am best at, is seeing.
Seeing you…
Fully. Wholly.
I see what is wrong.
I see what is in the way.
I see the way through to your most vivid truth.
This is what I do in my one on one work.
And this is what I do as I create these worlds I speak of.
I get to create experiences where you are seen.
Fully and wholly.
I get to design experiences that are conjured for you, as an individual and as a collective.
I get to create a pathway into the fantastical so that you can let the rules go and remember who you are and have always been.
That is the fire behind all of my Quests.
Behind my tea party.
And behind this Apothecary.

I am so looking forward to bringing the Apothecary to you.
To do that, I really want to take my time. I want it to be as amazing as it can be.

The Apothecary will be a formal offering come September. I will be spending the rest of the summer creating it. And more…so much more. I will be building that world…where there are hidden nooks and secret passageways for us to explore. I want to find ways to bring my work to the world at large and to do so in ways that are exciting. Enlivening. And just different from all the well worn paths that have never really called to me.

The Apothecary will function as a Quest, in a slightly different form than usual. There will also be options for it to be a bespoke experience…where I will curate custom wonders just for you. And because my grandest vision is to create in person experiences of things like The Apothecary, I will be setting aside a percentage of each sale into a fund to make that vision come true.

Over the summer, I will be sharing pieces of the Apothecary here, of course. In fact, I will be sharing something on Friday.
Folks who are paid Substack subscribers will keep on receiving weekly secret messages in all their unique forms. I am so grateful for the support and I just love getting to connect with folks in that way. If you would like to join us, it is $7 a month.

I will also be continuing with my Sessions of the Deep. These are one on one sessions with yours truly. They are potent healing experiences where what is in the way is seen and the path is cleared. You can get all the information here:
https://www.joannadane.com/session

And that is the peek behind the curtains for today.
I appreciate you.
With love and fire~
Jo Anna

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